QR & Deep-Link Customer Flow
One link. Zero friction. Every ad becomes a one-tap path to the register.
How ads on Facebook, Instagram, TikTok, Google Ads & other channels connect customers to Pointless POS with a single scan β no typing, and full campaign attribution back to the ad that drove it.
Around and around we go, if the customers come from the ads we’ll know.
End-to-end flow
Grab QR codes from the POS
One deep-link QR per campaign, each with its own link_qrSource.
Ad creative carries the QR code
QR encodes the Pointless POS deep link β one link, zero friction.
Track the value of every campaign
Each sign-up, visit and order is attributed to the exact ad that drove it β so you can see which channel is actually paying for itself.
Arrives pre-filled β customer taps once
Name, email, phone & preferences typed in for them. Register β’ Start order β’ Loyalty sign-up.
π± Scans the QR or taps the link
With their phone camera β or directly in the ad or email.
Step by step
- 1
Ad creative carries a QR code
QR encodes the Pointless POS deep link β one link, zero friction.
- 2
π± Customer scans the QR with their phone camera
β or taps the deep link directly in the ad.
- 3
Deep link opens Pointless POS β landing arrives pre-filled
Name, email, phone & preferences typed in for them β zero friction.
link_firstNamelink_lastNamelink_emaillink_phonelink_commPreflink_serviceArealink_serviceTypelink_action - 4
Customer taps once
Register β’ Start order β’ Loyalty sign-up
- 5
πͺ Pointless POS
Campaign attribution via link_qrSource (fb-ad, ig-ad, tiktok-ad, google-adβ¦)
Customer profile β’ Order & payment β’ Loyalty
Deep link anatomy
Every registration, menu, and order page is driven by one shareable URL. Optional link_* parameters make the landing page arrive already populated. The same pattern works for QR codes, emails, SMS, push, and print.
Parameter groups
| Group | Parameter | Purpose |
|---|---|---|
| Marketing | link_userType | customer, staffβ¦ β routes to the right flow |
| link_qrSource | table, sign, adβ¦ β which channel/campaign drove the scan (e.g. fb-ad, ig-ad, tiktok-ad, google-ad) | |
| Personalized | link_firstName | greet by name / pre-fill field |
| link_lastName | account lookup / pre-fill field | |
| link_email | pre-fill field | |
| link_phone | pre-fill field | |
| link_commPref | preferred channel: SMS or email | |
| Order / Context | link_serviceArea | table, bar, patio⦠|
| link_serviceType | dine-in, takeout⦠| |
| link_action | e.g. preAuth β pre-authorized payment flow |
Per-channel QR examples
| Channel | link_qrSource | Example deep link (QR encodes this URL) |
|---|---|---|
| π Facebook | fb-ad | /register-user?link_userType=customer&link_qrSource=fb-ad |
| πΈ Instagram | ig-ad | /main-menu?link_qrSource=ig-ad&link_serviceType=takeout |
| π΅ TikTok | tiktok-ad | /register-user?link_qrSource=tiktok-ad&link_commPref=sms |
| π Google Ads | google-ad | /register-user?link_qrSource=google-ad&link_firstName=Sarah |
| βοΈ Email / SMS / Print | email-promo, poster-lobbyβ¦ | /register-user?link_qrSource=email-promo&link_firstName=Sarah&link_email=sarah@example.com&link_commPref=email |
Tip: give every ad platform (and every campaign/creative) its own unique link_qrSource value. The POS then attributes each sign-up, visit, and order to the exact ad that drove it β so you can see which channel is actually paying for itself.
What the customer sees
When a customer scans a QR from an ad (or taps a link in an email/SMS), the highlighted fields arrive pre-filled β first name, last name, phone, email, even their preferred communication channel. The customer confirms and taps once.
You keep a clean signal on where the link was scanned, what kind of visit it was, and which campaign drove the sign-up.
Partial links work everywhere. All parameters are optional and combinable β any parameter not passed is simply ignored, so a simple poster QR and a fully personalized ad link use the exact same pattern.