Customer Tracking & Acquisition
With Pointless POS your quiver is filled with arrows to capture your clients. It's specialized with a variety of tips and devices to reel them in.
Capturing new clients
On Site - In Store
In store, you can easily capture the email and phone of the customer. You can scan DLs and they can enter their number on return to the store.
Customer Displays & TV Menus
Present screens with QR codes or active behaviors for the clients to engage with, promotions and compelling reasons to join a reward or specials program.
Marketing
Track your marketing with special promotions. For example, QR codes that are unique to someone's device can then be used in store. You can provide steep discounts for first time users, and use a variety of our tools to uniquely identify their QR code so they don't repeat the usage.
Emailing
Emailing leads you have acquired from events and other sources is great. But what you want to do is find out if they have come to your store, and spent money. For that we can build QR Codes tied to an individual account. Why use these? Because we can signal discounts and who used them.
Paid Ads
Once you have formalized the pipeline, crafted the reports and established that your process works, then we implement Paid Ads. Yes it's true you can market and get immediate response. But we look at this from a cost effective perspective. We want to maximize the value. Once you are rolling, yes, you can increase spending and experiment with new ad spending.
We approach the Paid Ads once we have implemented a month or two of work, and ensure everything is aligned and primed for success.
Need help getting started?
Talk with us and we will point you to the right first step.