Funnels

Automated, multi-step marketing sequences that trigger on signup, birthday, and anniversary — or build your own
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A funnel is a series of timed actions — emails, tags, or internal notifications — that fire automatically when a customer event happens: a new signup, a birthday, a purchase anniversary. Once a customer enters a funnel, the whole sequence runs on autopilot, no manual follow-up required. Pointless POS ships with three ready-to-use funnels and a full template and timeline builder for creating your own.

How a Funnel Runs

Example: a sign-on funnel, from trigger to check-in.

Immediately

Send a welcome email with getting-started tips

Day 3

Follow up with top products or services

Day 7

Offer a first-purchase discount code

Day 14

Check in and ask for feedback

Three Funnels, Ready on Day One

Sign-On Funnel

Triggers when a new customer creates an account or joins your loyalty program — makes a strong first impression and drives that first purchase.

Birthday Funnel

Triggers on or before a customer’s birthday with a personalized greeting and a discount or free-item offer to drive a visit.

Customer Anniversary Funnel

Triggers on the anniversary of a customer’s first transaction — thanks them for their loyalty with an exclusive reward.

Key Features

Ready-to-Use Defaults

Sign-on, birthday, and anniversary funnels are active out of the box — cover the highest-ROI moments with zero setup.

Reusable Templates

Build a template once — subject lines, copy, offers, tags — and reuse it across multiple funnels.

Flexible Timelines

Set the delay between each step in minutes, hours, or days — different timelines for different segments.

Multiple Trigger Types

Kick off a funnel from a tag applied, a form submission, a purchase, or any custom Pointless POS event.

Segment Targeting

Target a specific segment or leave a funnel open to all contacts — and tag customers to exit a funnel early.

Test Mode

Simulate a funnel with a test contact before it goes live, so nothing reaches real customers untested.

Build Your First Funnel

Funnels are part of the FluentCRM integration included with the Pointless POS WordPress plugin — no extra subscription required.

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